Dasmen Residential


The Situation

With a dedication to exceptional service, high end living and a tireless, hands-on management approach epitomized by their motto, “live better, live different, live Dasmen,” Dasmen Residential is a real estate investment firm that owns and operates multi-family properties in major cities throughout the United States. Constantly acquiring new properties, Dasmen needed each property to have its own individual brand, while also remaining consistent with the overall Dasmen brand.


The Solution

In addition to creating branding elements for Dasmen itself, we developed complete brands for over 15 Dasmen-owned properties, including names, logos, corporate identity sets, and signage. Featuring a cohesive brand structure throughout, every individual property brand is unique unto itself while staying true to Dasmen’s brand, each one infused with and inspired by Dasmen’s goal to make every resident experience a luxurious approach to renting without the high end price tag.


What they said

“The team at the Zed Group led by Rivky has been nothing short of a miracle find for our real estate firm as well as all its affiliated properties and companies. They produce time and again incredibly talented and high-end work – always doing it at lightning speed while ensuring a most enjoyable, client-first attitude. We look forward to the opportunity of working together with the Zed Group on any new project – they are simply best in class.”

Michael Katz, CEO, Dasmen Residential