The Situation
Afton Properties, a well-established name in the real estate investment market, needed a new look to match its forward-thinking, growth-oriented approach. Their brand was strong but outdated, and they wanted a modern update that would be fresh and appealing, while still conveying their standing as an established, reputable company.
The Solution
When designing Afton’s much-needed reband, we focused on striking the delicate balance between established and modern. The wordmark we designed feels solid and trustworthy, while the abstract arrow icon alludes to steady growth. Coastal blues and earthy greens create a fresh yet grounded vibe. The sleek, uncluttered website, with its clear and direct messaging, ties all of the elements together, presenting Afton as both forward-focused and reliable, modern and timeless.
