The Situation

Apprent is not just another rental-payment app – it’s a lifestyle app, one that enhances users’ lives through rewards, tips and sheer simplicity. The brand needed an icon that would represent this concept while appealing to today’s busy and bombarded millennials.

The Solution

Since Apprent is distinguished by more than just its payment capabilities, we passed on a conventional house- or money-related icon and instead chose to focus on the connectivity and rhythm of life the app generates by designing an abstract intertwined circular icon.

What they said

“As a company whose mission is to delve deeper and be better, branding is very important to us. The Zed Group dove straight into the heart of what makes our target market tick, and the powerful brand they created completely nailed our message.”