The Situation
Arcadia, a top-tier healthcare company with multiple levels of nursing and rehab services, approached us for a rebrand and website that would position them as a one-stop shop for healthcare. Their goal was to convey both trust and a modern, comprehensive approach to care. The challenge? Creating a brand that could effectively represent this broad spectrum of services while remaining cohesive and reliable.
The Solution
We developed a modern brand identity for Arcadia, starting with a unique looping “A” logo that embodies flow, continuity, and trust. We used this “A” across all three branches – Arcadia, Arc, and Avenues – to create a unified yet distinct visual identity for each division, and chose muted forest greens and dusty blues to convey dependability and compassionate care. The website’s user-friendly design and messaging showcase Arcadia’s full range of services in a clear fashion, reinforcing their position as a one-stop shop for healthcare while projecting a professional, forward-thinking presence that inspires trust.
