Agudah Yeshiva Summit

The Situation

The Agudah Yeshiva Summit is a new, one-of-a-kind event providing guidance and clarity to educators and administrators navigating the complexities of the yeshiva system. They approached Zed Group with two pressing goals: to reach a broad audience, both educators and vendors, and convey to them the value of the event in way that would make them feel compelled to attend, and to brand Agudath Israel of America as the go-to source for legal and funding direction for school executive directors and principals.

The Solution

We began by integrating the Agudah’s iconic logomark while giving it a bold, modern twist to reflect the event’s groundbreaking nature. We developed a clean, user-friendly website with a simple attendee registration and vendor sign-up, and we implemented a far-reaching ad campaign and a complimentary email campaign to AYS’s robust email list. The result? Registration for the event exceeded projections, vendor presence covered all event expenses plus more, and the event’s success received widespread positive publicity in several local publications. Since the event, AYS has achieved its public-awareness goal, being featured consistently in local news as go-to for education-related issues.