With over 30 buildings in the heart of Lakewood’s industrial center, Cedarcom’s mission extended much further than simply leasing beautiful, practical office spaces. They aimed to be a hub, a business incubator where businesses could grow and thrive. Offering professional, on-site business consulting and mentoring, flexible contracts, and a collaborative culture for entrepreneurs, Cedarcom (formerly Cedar Management) needed their rebrand to drive home their promise to go above and beyond to help their tenants succeed.
We began with a fresh new visual identity, including a new logo and brand colors that reflect Cedarcom’s appeal: smart, modern, and in the center of it all. We then built a new custom website, sourcing copywriters and photographers as well as coordinating the entire project from start to finish. To help ensure a successful launch, we developed a strategic ad campaign for local publications. The ads began with suspense-building teaser ads and culminated in an eye-grabbing, full-page spread showcasing the beautiful spaces Cedarcom offers.
What they said
“Accurately representing our brand from the get-go was so crucial to our success. The team at The Zed Group delved into the meaning behind our brand, and executed a successful branding campaign seamlessly and with ease, allowing us to stay focused on our fast-paced business throughout the process.”
Connie Friedland, Cedarcom