The Situation
With over 30 buildings in the heart of Lakewood’s industrial center, Cedarcom’s mission extended much further than simply leasing beautiful, practical office spaces. They aimed to be a hub, a business incubator where businesses could grow and thrive. Offering professional, on-site business consulting and mentoring, flexible contracts, and a collaborative culture for entrepreneurs, Cedarcom (formerly Cedar Management) needed their rebrand to drive home their promise to go above and beyond to help their tenants succeed.
The Solution
We began with a fresh new visual identity, including a new logo and brand colors that reflect Cedarcom’s appeal: smart, modern, and in the center of it all. We then built a new custom website, sourcing copywriters and photographers as well as coordinating the entire project from start to finish. To help ensure a successful launch, we developed a strategic ad campaign for local publications. The ads began with suspense-building teaser ads and culminated in an eye-grabbing, full-page spread showcasing the beautiful spaces Cedarcom offers.
What they said
“Accurately representing our brand from the get-go was so crucial to our success. The team at The Zed Group delved into the meaning behind our brand, and executed a successful branding campaign seamlessly and with ease, allowing us to stay focused on our fast-paced business throughout the process.”
Connie Friedland, Cedarcom
