What do woodland workspaces, a greenhouse, private serenity rooms, collaboration sites, an Olive bar and lounge, and state-of-the-art conference center have in common? One: They’re ideal for connecting with colleagues, clients, the muse, or nature. Two: They’re all part of a nature-themed workspace atrium on the twelfth floor of a downtown Chicago office building. Certainly a unique concept. The challenge? How to unveil and present this innovative space to the public.
Fresh and evocative, with a reference to nature and connectivity/branching out, the name “The Branch Atrium” encompasses all that the space has to offer. To reflect the atrium’s modern vibes, we designed a minimalist monoline logo, which we paired with muted greens for nature and a pop of orange for creativity. Then we pulled everything together in an attractive introductory email, and signage concepts to spread the word throughout the building.