The Royal Ledges

The Situation

The Royal Ledges purchased property in pleasant New Hyde Park, NY, with the goal of providing residents with an upper-class living experience at affordable costs. We were tasked with creating an identity for the brand that would reflect the premium living standards without appearing unattainable.

The Solution

When creating the Royal Ledges brand, we married the high-end with the hip by pairing a classy monoline monogram and an elegant serif logo with contemporary, friendly copy. On the website, refined, widely spaced typography creates an airy, upscale effect while lifestyle photography adds a personal touch.