The Situation
Prospect Management is an exceptional full-service property management and consulting firm, managing $2.5B worth of assets across NYC and New Jersey. Forward-thinking, creative, and highly successful, they have a solid record of transforming failing properties into profitable, sought-after developments. They have so much to offer – but with weak branding and no online presence, how would anyone know?
The Solution
We zeroed in on Prospect Management’s unique brand of magic: their holistic vision, creativity, and ability to see hidden potential. Then we expressed these characteristics at every opportunity: In their logo, which marries a “P” with an upward arrow. In their rich color scheme, which is evocative of growth and space. And throughout their beautiful potential-themed website and print collateral.
