When three young brothers acquired three luxury nursing facilities and founded Aria Healthcare, they didn’t want to be just another stale healthcare brand. It was important to present themselves as capable and trustworthy. But they also had the advantages of youth, freshness, and energy, and wanted those attributes to play a key role in the brand.
To visually strike the balance between youthful and established, Aria’s sleek, modern logo is tempered with traditional blues and gold and a classic serif headline font. The website’s contemporary layout and delicate accents give over distinctly luxurious, expansive vibes – just right for an upscale skilled nursing facility. The brand aesthetic was designed to work equally well for corporate sites and facility sites.